Feedback for my Poster

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The first initial mark I recieved for my Poster through the Mark scheme which the Marketing Manager showed me is a Level 2 Mark 4/10.

Hopefully, once I improve it using his comments…it shall go up by 3 marks and I feel I shall recieve 7/10 for my Poster depending on what the chief executive at Wanstead Media believes…she might feel its 9/10 or 6/10. I have no say over that. But I’m sure you will like it ūüėÄ
















The last words which are cropped off the page due to the scanner not reading it, and the A3 sheet being too big says “IMAGE CLEARLY CROPPED AND NOT BLENDED IN PROPERLY”

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As you are aware that when a production studio develops a poster to release and raise awareness for its marketing campaign, it has to be approved by someone who is an expert of what a Film Poster for a specific film should contain. My Poster has to encode the narrative of the film while also creating an enigma for the audience which will engage them in purchasing their tickets to go watch In My Arms at the cinema for when it is released in November 2013.

The Marketing Manager gave me back my film poster with annotations as you can see above which are his comments on what should be improved. For example: spelling errors which I might not have neccessirly detected, layout of elements such as logos, the credit block which is unformatted and it has to follow a specific convention of specific jobs in specific areas.

When I had a scheduled meeting with him on Friday 22nd March 2013 at 14.00,¬† he mentioned to me¬†the¬†poster shows me as a younger with a baby face of myself, while the character of Laura in the sky is too happy. The tagline of “To the well organised mind, death is but the next adventure”¬† is very misleading as she is smiling in the clouds which implies she is happy to be dead and watch over him.

So I shall update you on how I improved my Poster and used my manager’s feedback to make sure I my marketing campaign makes a huge impact for the audience.

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Film Magazine – Short Film shortlisted :D

I am proud to announce that my Short Film has been shortlisted for the London Short Film Festival IN Partnership withhhhh…….




Film Magazine Research

There are a number of film magazines which I have been researching who review British films or general global films in Hollywood and around the world.

Empire Magazine – They are known to be the leading film magazine on the planet! They have a magnificent reputation within the film industry as producers of production companies would love to get their film reviewed by Empire Magazine, as according to the Guardian’s figures of magazines in the UK. They have an average 777 readers on print magazine every month, while online it is 314. This shows that Empire is quite successful because it has a greater circulation figure. Films which are reviewed by Empire must be very lucky because even though you might think, it is still a small number,it still makes a difference yearly and you also have to take into account, word of mouth of a good film which could spread like wildfire.


empire spiderman1. What sort of films do they cover?

Empire covers all types of films in their reviews as they are the leading magazine and will review a variety of genres, the reason for this is because they are deep within the film industry and will review a film before it is released as all Producers in Hollywood, British Film Industry contact Empire before any other magazine because they know, there film will receive a massive amount of attention from them.

Action, Adventure,  Crime, Drama,  Fantasy,  Family РThese are some of the genres which I have come across in films which they review, for example:

Oz the Great and Powerful

Welcome to the Punch

Jack the Giant Slayer

All of these films are mixed genres, as this is purposefully decided because the production company want to maximize audience, for all the three different genres for the specific film.

2. Who are they aimed at?

I just mentioned in the previous sentence how production companies want to maximize audience which is the reason why they do not focus on just one genre but want to gain interest from a variety of different people who love the three different genres or even both of the Hybrid genre. Empire is a world leading magazine which is specifically produced for any type of reader, because they are global. I know this from reading some of their reviews on the website and the language they use is suitable for all readers with simple and effective words which convey the message of the reviewer. For example: In the review of Harry Potter and the Deathly Hallows Part II which was published in July 2011 when the film was released, the language is simple for an audience who might not be a film literate and who might necessarily not understand film jargon. For example in Harry Potter it states:

”¬†this may be based on only half a book but it has a mountainous plot to climb” –¬†It conveys to the reader that the plot/story of the film will get exciting as the film progresses and it will be awesome. The words ‘mountainous’ suggests to the reader how the audience will feel they are being taken up a mountain which at its peak will make us feel exciting about the ending and when it will finish, we will be buzzing with awe and wonder after the epic finale of Lord Voldemort’s death and Harry ending this evil dark wizard, and he grows up to have a family who are also going off to Hogwarts which portrays that there story has ended and now it is up to their children to carry on the story………………………………………

……………………………that is only if there are any more films which I doubt there would be because J.K Rowling isn’t writing anymore Harry Potter novels or as we might say, she won’t be writing Albus Severus Novels from the point of Harry’s¬†favorite¬†son naming him after two great Headmasters of Hogwarts.

Another example is from Disney’s Oz the Great and Powerful

This review also used sweet, simple and effective language to engage the reader in following the story. For example:

“Franco‚Äôs grin and charm help a potentially hateful character skate by, as the would-be wizard discovers an urge to live up to the trust put in him by his naive companions” – taken straight from the reviewer Kim Newman who gives the reader an insight and slightly reveals character motives. However, she keeps the suspense and will not give too much away. A reviewer must be aware not to give the whole story away which might spoil it for the audience, because the aim is to engage the audience in wanting to watch the film. The purpose of a review is which is what I will need to be aware of is that it is something which will intrigue the reader and be excited to watch the film.

I after watching the trailer of Oz the Great and Powerful decided to look online and I found a screening to watch it online for FREE ūüėÄ

I warn you to NOT REPORT ME! otherwise I shall come after you!!!! The reason I am an audience who knows how to access films via the internet is because technology has well advanced which allows us to this, but the production company/ state has a difficult job of stopping people like me from screening it online because YOU CANNOT REGULATE THE INTERNET!!

How successful are they?

In terms of the Empire Magazine, the circulation figures I found out is a graph from March 2011 – June 2012. (

You can see through the graph that in June 2011, Empire  decreases from 78 million and 2000 readers to 74 million and 5000. That was a heavy fall but then it started to increase until the following year June 2012 to approx 80million readers. This shows the great amount of popularity and how films being reviewed by Empire would have a great amount of audience to watch their film.


This link gives an insight into statistics of the success for Empire, for example: They are the world’s leading magazine. It dominates the world’s film market with over 70% circulation share across the globe, and it has over 57,000 subscribers. If you are well aware of films through Empire, then you will know more than anyone in the industry because Empire are embedded in the film industry.

 How would you describe the magazine identity style?

 I would describe the identity style to be bold and attract the reader as soon as you might see it in a shop. It has a unique and distinct look as every edition wilfollow the similar techniques. For example: Thcoverrough the image above and the new edition which shows Iron Man 3, it contain the style of the title and exact same location, the cover is adapted to suit the best film which lots of people are aware of and to advertise it effectively before the reader even opens it.



Sight and Sound – British Film Institute

Sight and Sound  is an Independant international film magazine which reviews all types of films. They are a investor for production studios as they took over the UK Film Council in June 2011 when the government cut the funding, and the part of the funding went to the BFI.

The target audience for the British Film Institute is the older age brackets of 30 – 45 as the type of films contains documentry style films, or themes which wouldn’t be interesting to teenagers and young people. A film such as Iron Man 3 OR Pirates of the Caribbean is aimed at the mainstream cinema audience which are young people.

They are averagly successful which can be seen through the way they market themselves which is through films they invest in, and many audiences will read their reviews if they are interested in the film which they have invested in, and want to find out more about it.

Total Film

Total Film is another company which is greatly successful like Empire, and are a competition for Empire. I have judged this through when I visited their website and the title of their website is a slight copy of Empire. This indicates that they are ambitious in becoming more successful than Empire, and using their style with an adaptation to ensure readership so readers will think that the reviews in their magazine are of high quality, and good insight into films than Empire.

Films which¬†are reviewed on Total Film is different to the style of how it is reviewed in Empire, for example: Welcome to the Punch which was released on 16th March 2013 is rated differently in both magazines. Empire’s Dan Jolin has rated it 4 Stars, while the reviewer in total film who is not named has rated it 3 stars. That is the opinion of the reviewer and doesn’t neccessirly mean the film is bad, but it allows the reader who will read both reviews to make their own judgement using the review itself of why the reviewer has rated it.

So my aim for my own review of In My Arms is to rate my film using the rating system of Little White Lies, which is:

Anticipation, Enjoyment and In Retrospect, with a rating out of 5. This will allow the audiece to look at the rating, make a judgement before they read the review to why it is given those specific ratings and the review which will explain why it might be enjoyable, and good to see. The final decision lies with the reader of whether he/she should watch my film or not.

Both magazines review the film in a good manner, however it can be seen that Empire is tied within the film industry because they include the trailer of the film, and a clear concise structure. I have learnt to actually follow a structure in introducing an opening line which will engage the reader.

 ScreenTrade Magazine (

 We are very fortunate to have a specialist in the feild who has specifically come into help us write our reviews as we are beginner film journalists. First of all on the 22nd March 2013, I took part in a workshop which was led by this amazing specialist film journalist from MovieVortex who gave us ideas and insight in how reviews are written. We looked at specific reviews from Empire, Sight and Sound,

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First draft Film Poster – Sent for approval by Marketing Manager

In my Arms - Film Poster

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Film Poster Construction – Part 2

To finish off my Film Poster, I have given a summary of the evidence on another PDF file to show the process of the rest of the Film Poster.

Please click on the following link in order to see what I decided to put within my poster.

Evidence of Film Poster – Construction Part 2

bbfcI also asked the British Board of Film Classification to rate my film before it is screened to the public, and I went onto their website and saw the Extended Classification Information to find out how the BBFC regulate films for specific classifications such as U, PG, 12, 12A, 15, 18.

That is the link of the classification which I read over to make my judgement of what the bbfc would classify my film.

I decided to classify my film as a 12 because according to the Extended Classification Information, my short film has no swear words which are unsuitable for children, it doesn’t have any violence which show any blood but it only implies that someone is dead and that wouldn’t make it ‘unsuitable’ for children, but if a 13/14 year old wanted to watch my would give them a chance to. Also as a Producer, I want the maximum capacity of audience¬† ūüôā


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Film Poster Construction

Welcome Ladies and Gentlemen!!¬† This is the first draft for my Film Poster blog bringing you my construction of the Poster which shall be released to cinemas and buses, London Underground to maximise awareness for my short film in order to gain the maximum audience to view my short film so I can make MONEY!!!! ooooooohhhhhhhhhhhhhh ūüėȬ†¬†¬† ūüėõ

Please click on the following link to open up the PDF file which contains:

  • stages from the beginning of construction of my Film Poster
  • Screen shots annotating of what I did and
  • Before/After screen shots showing you how I used the tools to bring about the desired design for my Film Poster.

This video which I searched on youtube as I wanted to smooth my skin for my film poster as I had a shave which was showing a lot of stubble and roughness. In order to make myself look ‘attrative’ ūüėČ as¬† you can say, I made my skin smooth in order so there is an attraction for the audience when they look at the actor.

Most film posters have hot guys in order to attract the female audience, and I obviously am a very good looking actor who has a huge fanbase of teenage girls, most of which who love to see me on the BIG SCREEN. So I must keep my reputation with the ladies and once they will look at my poster on the underground or on buses, they will make sure they buy their tickets to watch my film.

Evidence of Film Poster – Construction Part 1

Enjoy reading of the fine masterpeice! Hope you like my final design which in a couple of days shall be printed for All to seee……

Excitng stuff ūüėČ


There is one Film Poster which I was inspired by in order to base my basic convention of telling the narrative within the Poster as that is the purpse of the Poster.

Lovely Bones is a film about a young girl who was murdered, and she is re-telling the story of her murder. The base line of this idea is similar to my film as Laura is dead and it is a film of either guilt/emotion for the character of Louis, so the sense the poster will give that is she is in heaven by having her face smiling from within the clouds (representing heaven)




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Feedback for my inital posters

Welcome back to my film poster designs! It has been a long time since we last interacted with each other! I was busy drafting my film posters and recieving initial feedback for my designs and I can assure you, that was a difficult process.¬†Esspecially as I am not good at art and have never been. There is some talent which you are good at¬†such as Acting like myself, but I cannot draw to save my life…it is unfortunate that I do not have that talent¬†in which people get amazed when they go into an Art gallery.¬†

But oh well, lets get back to my initial draft of my poster and the feedback I recieved ūüėÄ ¬†

I produced two film posters on paper which you can see from the previous blog, and I made a questionnaire for people to fill out in order for me to know the response of the audience for my short film. This is an essential part of marketing as you must know the interest of the audience and how to target your audience.

I went out and handed by questionnaire with a photocopy of my draft Film Poster to members of the public to ask them what poster they like, and a set of breif questions on what do they think when they look at the poster.

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This questionnaire I got the best feedback, whereas when I asked my peers within the institution of WansteadMedia such as Rej or Saif, they either gave me attitude of ‘ahh its long man’ or Rej filled it out poorley and didn’t give me any sort of feedback, and wrote one comment as ‘go away’. How pathetic don’t you think? You would assume that if your a passionate filmmaker, you would be interested in giving feedback to another Producer for his film but both Saif and Rej just didn’t care.

Mark Cook who is a professional film journalist and a film poster enthusiast who loves collecting film posters. He has inspired me to do the same, so whenever I will now visit the cinema I will literally before the screening begins ask for the poster from the bill board and start compiling a collection of film posters ūüėõ

Well, he liked the second design of my poster which contains the dark font of the title, and correctly identified the themes of the film.

In order for improvements, he wrote down in the questionnaire:

” Keep it simple, effective and elegant”

and Also, he mentioned to me how the film poster when I will construct it in photoshop to design the font of the title, and include a background image which will be simple but effective in catching the eye of the audience.

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Initial Film Poster

Welcome Guys! This is the first day of my blog for the design of my Film Poster!! Oooohhhh…exciting stuff eh ūüėČ

I was in the process of constructing my 3 drafted designs for my Film Poster to plan what my final poster shall look like.

Like I said previously I am not a good drawer and my art skills are pants..but I don’t care about your opinion.

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Picture 024Both these poster designs which are there to influence me and give me an idea of what should be included within my poster.


These two drafts took me a very long time, and one of the reasons for that is which I will keep coming back to is, I am not an artist and I don’t want you to have high expectations as me. I bet you yourself are terrible ar drawing and my drawing is much better than your drawing (No Offence btw) but do not judge me for my bad drawing ūüėõ

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Marketing of In My Arms – Target Audience, Concepts

I was thinking about the target audience of my film at Pre-Production when I was thinking of an idea as a short film, and decided to aim it at adults who might not be greatful for what they have, however this has changed since I developed my idea throughout the whole process.

There are three different types of possible audiences a production studio needs to take into account, they must have:

  • Primary Audience ( This is the audience which is their main focus because of the interests which the demographics of this sector might have)
  • Secondary Audience (Audience who are primarily not the main focus but will also be attached to the main audience members and who will watch it because the main audience members have told people about them.
  • Tertiary Audience¬† (Audience who are not the focus of the company, however will be interested because they watch all types of films due to their professional background, or interest in short films/genre of film) This type of audience are extra to the other two types of audiences.

Primary target audience for In My Arms are people aged between 15 – 30 which is a wide range of people, but this is the age groups who would understand my film and make them consciously think about situations which they have been in themselves.


There are three concepts which I discovered my film falls into.

1. Love Tragedy

2. Loss of hope in life

3. Desire of another chance.

I as the senior management of my company have decided I will focus on Love Tragedy as my main campaign focus because it slightly indicates the twist without giving it away, as it will make the audience question what could be the tragedy?

Also, it is something which I can design to encode the narrative within the poster using different poster techniques of which I was inspired from my research of different posters such as Harry Potter and the Deathly Hallows Part II.

 I will design one poster which will be final to be printed and put outside the British Film Institute Academy which screens most short films, so the general public who might want to watch films can do at a special screening at BFI events.

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Film Posters

Purpose of Film Posters

A Film Poster’s main purpose¬† is¬† marketing because a production company has gone to the efforts of producing this film, and want the audience to watch it but if the audience are not aware of the film and where it will be shown, there’s no point of showing it in the cinemas because no one will be able to see it. This happens within the Post Production stage and is within the Marketing and Distribution sector of Post Production and a Film Poster is a medium which a film studio uses to raise awareness of this brilliant and epic film to be released in cinemas soon.

Last year during AS Levels, we studied the Film Industry in huge depth as you are aware because it is included within Section B of Unit 1. Anyways, as I was studying the difference between Hollywood Studios and the British Film Industry is that, we as the audience are more exposed to the marketing and distribution of Hollywood Films greater than British Films made by British companies. For example: Pirates of the Caribbean IV which we studied closely in depth as a Walt Disney Production.

The main reason for this is due to the budget which Hollywood Studios have is much greater than British Film Studios which were mainly funded by UK Film Council which was replaced by the British Film Institute (BFI.

Who produces a poster?

A Film Poster is usually produced by a separate distribution company who is responsible for the marketing and arranging contracts with cinema managers to screen the film within their specific cinema. However, film posters can also be produced by the Production Studio which made the film itself. This is more common in Hollywood as they are Vertically integrated because of the size of their company so a separate department will take responsibility for the marketing of a film.

The Marketing department is responsible for producing the poster/promotional materials and also of photos taken in the studio.


What I found out which was interesting was that the new film Hobbit was produced by New Lion Cinema which is a subsidiary of Warner Bros Studio, and also Produced by MGM. Something interesting what I learnt was MGM was making a loss of $64million since 1990s, however it wasn’t closed down because it made the industry believe that it was making a profit.

The reason this film took ages to be released to the public was because there was huge problems between the three companies of who should get more money. New Lion Cinema perceived it to be the main production company while MGM was in debt to Warner Bros and Sony for borrowing money which it needed to pay back. To date the problem with MGM still has not been resolved.

wild at heart

Wild at Heart is a film which was produced in 1990 and it is a love story between a man and a woman who go through all sorts of problems just to be with each other.

This poster has many conventions which are linked to why specific decisions were made such as Representation, technical codes etc…

  • The couple in the poster are both between 25-30, as this is shown how they are portrayed in the poster.
  • Male and Female
  • White
  • They both are shown to be middle class as it is shown in the picture of an expensive thunderbolt of which the central character is a mechanic so he could have got the car cheaply.
  • The central character is wearing black sunglasses which is symbolic to show he is cool, and also the snake skin jacket is a code for the title as a snake is a wild animal. This is a¬†simile for the name of the film and connotation of the central character also being wild.
  • His facial expression is confused while the woman is shown to know everything, and she is showing a leadership role. Here this breaks the¬†stereotype¬†as females are known to be weaker than males.
  • The woman’s posture which is broad chest showing confidence in herself, as this is shown in the clothes that she wears
  • The relationship between the two people shows they are a couple, however both characters have a gap between themselves, this¬†proximity between them is the distance in the film. This relationship is important because it is the basis of the film as they are trying to get close to each other, while problems are present to separate them.
  • The people who are chasing them and the mother of the female character are not included, thy are left without purpose because the producers of this poster decided to make the audience question of who else could be included in the story of the two of these characters.

Technical Codes:

  • The text and pictures are in color, the reason for this is because the audience will be curious about the story and will feel that they need to watch this film.
  • The images of the actors has been taken in a studio and saved onto the computer and later being attaching it in¬†Photoshop. The blue thunderbolt was also taken in the studio, however the photographer went onto an empty Highway and took a image while the fire was created through graphics.


  • Wild at Heart – name of film helps explain the reason why the central character is standing in the posture, and explains his costume.
  • Times New Roman and Large Font has been used to attract the audience in order to get their attention, however the small font which has the names of the production crew such as Producer, Editor, Camera¬†operators¬†and whomsoever was involved in the production of this film. This is included as it¬†recognizes¬†their hard work.

Function of Poster

  • This is a poster which is used to promote the film before it is released in the cinema to raise awareness of the film.
  • The narrative is portrayed through different elements of the poster, for example: This couple who are madly in love and want to be together, but can’t¬†persistently fight for each other’s love and to be together, however the fire which represents danger around them everywhere they go, as they are trying to escape which is¬†symbolized¬†with the car door open. Also throughout the film, the central character is seen as cool and wonderful as that is why the girl is in love with him, but he is confused in this mission of living in peace with the love of his life.

The heart with the dagger going through it is a unique logo which shows paramount importance to the genre, and narrative of the film. It shows how it is a Romance, but there is danger within this romance and the Heart is in danger of Wildness. “Wild At Heard”

We are meant to identify with the two central characters because they have many dangers within their path which they will have to cross.


  • The poster is aimed at adults over the age of 18 because next to the title, there is a no. 18 circled which indicates this is an adult film. The production company has thought of their audience produced before the current BBFC regulation of placing a triangle or circle to rate the ‘terror’ or ‘sexual content’ etc…
  • No knowledge is needed because the purpose for this Poster is to within 10 seconds of a person looking at it must feel engaged and interested in watching this film.
  • This poster will appear outside a cinema been put up for a week of the film’s release, this would be the only place outside the cinema you would see it in the 1990s, however now we would see this poster everywhere, such as:

Bill Boards


Bus Stops

Newspaper articles

tube/train services


This is so the production company markets the film to a variety of audiences to gain maximum profit.



  • The central character looks to be about in his late 20s who is in the coffin.
  • Male
  • White
  • He could be perceived to be middle class as he is in Iraq on a business trip.
  • the central character is wearing a cloth around his neck to stop the dust touching his face, and also he has his sleeves rolled up because he is in a disgusting place with dirt.
  • His posture is lying taking up the whole coffin, as this shows how small the space is which will get the audience to feel claustrophobic and put themselves in that situation.¬† He also has his hand on the top of the
  • The culprits involved in burying this man underground, there is a specific reason why they have been left out because it grabs the attention of the audience more effectively as they are wondering how has this man ended up in a coffin. It is also a thriller and thrillers are suspenseful and create an enigma for the audience of being curious. You can’t reveal too much to the audience as throughout the whole film, you do not know who has buried him because he tries to call for help, however we never get a hint to who could be the culprit.

Technical codes:

  • Text and illustration is in color because color makes the scene of the man realistic, and makes us feel sympathy for him. Also this film poster relates to every human being’s fate as we will all die and we will be in this tight small space. It makes us realise how much of the luxury we might have, we will all be equal to everyone because we all go in the same place. It also makes us scared for the character because he is on his own.
  • The image of the central character was taken in a studio while he laid himself in a box which was laid on the ground open to the side of which we can see him. The soil around the title and coffin was put later in with graphics. This poster is a good example where it has mainly been used by graphics.
  • The production crew and where it will be released are always in small letters below the poster because the main purpose is to engage the audience in the film and want to watch it, and then once there interested they can look closely to check out where it is being shown.

Film Posters work in a systematic way, for example:

Engage the audience > Make them interested in what the film is about and want to see it > Next they look closely to find where it is being shown. This pattern of a film poster is used to grab attention to the film and raise its awareness. It is a way in which the production and distribution company are hypnotizing us.

Texts included in poster

  • At the top of the poster, there is a quote which sums up the whole film. “Claustrophobic, Suspenseful and Just Plain Awesome” – these words work along with the picture because it is shouting out what the audience are feeling when they saw the man in the coffin. It is a unique technique to grab engage the audience when the poster tells you what your feeling, its something which is very clever to be done.
  • The coffin has been lit with a lighter which the central character is holding, and there is nothing else. This is to give an impression to the audience that this man has limited time and also he lacks the basic life necessity and just has a mobile phone with a lighter.


The scene is set underground because throughout the whole film, he is underground in this coffin trying to get out.

The background colour is brown while the text is yellow, this is symbolic as it represents being lonely and it stands out on the brown soil and works well together with the theme of the film. The color codes are of yellow and brown, as even inside the colour is bright yellow.

The narrative is that this one man who came to this foreign country and he was attacked and buried alive in the coffin, he wakes up to find himself gagged and isn’t able to move. He has a lighter and phone which are the only two items he has and is in desperate needs. He tries to contact for some help and is impatient to when help will arrive and we are left on the edge of or seats to find out if this man will ever find help. This is shown through his hand on the top of the coffin while he is holding a mobile phone and a lighter in his other hand to show his desperate need to get out.

We are meant to identify with the main character because if we were in that situation, what would we do? It makes us feel scared because we will end up there when we die and it plays with our psychological understanding of death. Very cruel and very cleverly portrayed.

The power comes from the people who have put this man in the coffin as we know he couldn’t have been in there unless someone put him there, and it makes us wonder who is this man as he might be someone important who has power which people are scared of.

Bride and Prejudice


  • They are between the ages of 27-31
  • Male and Female
  • The male comes from a white background from the United States, while the female is mixed race of half white(American) and half Indian.
  • Both Middle class as the woman’s costume represents her as from a respectable background, and also the male is wearing a smart suit to indicate to the audience he is also very highly respectable with a decent job which has a good income.
  • Clothing code represents the genre of the film which is a Romantic-Comedy, as this is shown in the woman’s dress which is red symbolic of love. The man’s cream colored suit indicates he has fashion sense to impress the ladies ūüėČ
  • The man’s facial expression is because of more than one reason which the producer purposefully told the actor to smile and laugh, this shows quite clearly that he is in love with this woman which he is standing back to back and looking up into the sky. Also another reason is to emphasise the genre of Romantic-COMEDY! hence the caps on comedy as the Poster is telling the audience this is a bloody funny film which you sure will be laughing just like this man. The woman is also smiling while glancing back at him which shows her love for the guy as well.
  • The man is standing straight with his head high and arms folded, while the woman is slightly leaning on his back with her arms behind her. This reinforces the steryotype of a woman being gentle because her posture is shown to be less inferior to the male, however it also indicates her character as¬†someone being in love.
  • The relationship between the two characters would be described as complete love, and the best couple you would see.

Technical Codes

The Poster in totally in colour because its purpose is to attract the audience with brightness as they are driving past a bill board or waiting at the bus stop to catch their attention. Bright colours will effectively grab our attention as we are waiting bored at a bus stop.

The images of the two central characters have been photographed in the studio in the position they are standing, and took it into photoshop to edit the brightness of colour of the woman’s dress and added the background images such as the Taj Mahal & Hollywood Hill.

Not all the elements are in focus because the production/distribution company want the audience to firstly attracted by the central characters, and the images in the background which show the cultural divide, as it shows both different film industries in different countries who are both successful globally. However, there is a purpose which all posters contain. They all to persuade us of watching the film work in a systamatic way. For example:

Grab the attention of audience to central characters > Engage them in other important details supporting the pictures of the characters > Interested? > See the release date to when it is coming out and then next, booking a ticket for a cinema nearest you screening it.

The family of the two characters has been left out, this is because the title of the film gives an indication of the cultural divide between both of these characters which shows us that they


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Distribution of Film Product

The Studio as you may know is called Blueprint Productions which has produced In My Arms ūüôā

My Film’s funding came through an organization called Wanstead Media who gave us the opportunity to use their equipment since I began this company until now when I am ready to market this film. They didn’t give me any money however, but only let me use their equipment/resources to produce this film.

I as the Producer of the company decided that we ourselves shall distribute the film and promote it so the audience know about it to go and watch it at a screening of short films.

As we have produced a Film Short, it works in a different way to the normal feature films which we regularly see at the cinema, short films are usually distributed online via YOUTUBE and promoted using social network sites such as Twitter/Facebook.facebook


I would distribute my film using social media as that is where the mass audience is, as once I post a ‘tweet’ on twitter, it will be watched by my 300+ followers who maybe 7 people ‘re tweet’ the link which will pass my tweet on more followers for each of those 7. One of those 7 will have 1,567 followers or another could have 5,235. News or promotion is extremely effective on Twitter because messages are passed within minutes of posting.

That is the power of Web 2.0!!

For Distribution and Exhibition of my short film, I need to market it to raise awareness as if the audience do not know about my film, they wouldn’t know or be aware of it to watch it.

I am going to produce a Press and Publicity kit for this Post Production stage for my film. I will create a poster to advertise my film which will go out to raise awareness and a film review.

Press Kit

The Press Kit is important because it contains important information such as:

  • Name of Film and Director
  • Cast and Crew Details
  • Length
  • Year of Production
  • Original format
  • Country of Origin region
  • Logline

This is my short film which I will start to market and distribute to my audience!


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